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Social Media in the Classroom

Edited By Hana S. Noor Al-Deen

Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.
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Chapter Eleven: Using Network Analytic Tools to Teach Social Media Impact on Citizen Journalism



Using Network Analytic Tools TO Teach Social Media Impact ON Citizen Journalism


Journalism scholars have observed the rise of citizen journalism in the past two decades. Debates have revolved around how to define citizen journalism as a counterpart to the traditional form of professional journalism. The empowering potential of citizen journalism was particularly highlighted in the early and mid-2000s, during which a few landmark events lit up the power of online social networks in facilitating citizen engagements in news production and dissemination (Bruns, 2005; Chang, 2005). Discussions have ranged from attributing citizen journalism to a subversive collective power that could take on the mainstream news industry, to differentiating it from mainstream journalism as a hyper-local reportage or as a digital version of community or church newsletters, and to trivializing it as a collection of amateur musings (Jarvis, 2008; Lemann, 2006).

Along with the ubiquity of social media services in recent years, however, ordinary citizens’ participation in creating and distributing news has become routine to the extent that the notion of “citizen journalism” no longer warranted a radical connotation. Since the rise of social media, the debate about the raison d’être of citizen journalism appears to have become somewhat outdated since ordinary user engagement in the news propagation process (such as re-creating, retelling, or re-disseminating), either deliberatively or unwittingly, has become much easier and plebeian compared to the previous online environment. Nonetheless, the prevalence of layperson involvement...

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