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Social Media in the Classroom

Edited By Hana S. Noor Al-Deen

Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.
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About the Contributors


Thibault Adda (B.A., Paris West University Nanterre La Défense) is an international graduate student at the University of Central Florida’s Nicholson School of Communication. Adda’s research interests include crisis communication, social media and new technologies for corporate communication, Internet marketing, SEO, and SEM.

David Baines (M.A., Leicester University, UK) is a senior lecturer in journalism at Newcastle University, UK. He teaches multimedia journalism, media law and ethics, and editing and design. His primary research interests concern the transformation of local and hyperlocal journalism and the changing roles of journalism in communities.

Stanley J. Baran (Ph.D., University of Massachusetts) is professor and chair of the Communication Department at Bryant University. He taught for four years at Cleveland State University, eventually moving to the University of Texas. He led the Department of Radio-TV-Film’s graduate program for six of his nine years in Austin and won numerous teaching awards there, including the AMOCO Teaching Excellence Award as the best instructor on that 40,000-student campus, the College of Communication’s Teaching Excellence Award as that college’s outstanding professor, and Utmost Magazine’s Student Poll for best instructor. Dr. Baran moved to San Jose State University in 1987 and served nine years as Chair of the Department of Television, Radio, Film & Theatre. At SJSU he was named President’s Scholar as the university’s ← 227 | 228 → outstanding researcher. Among his other awards are his designation as among “the top 3% of active researchers in communication” in a 1993 Communication Education...

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