Al-Jazeera and Qatar’s Soft Power
Chapter 8. Putting It All Together: The Al-Jazeera Effect and What It Means for International and Intercultural Studies
← 110 | 111 →
· 8 ·
PUTTING IT ALL TOGETHER: THE AL-JAZEERA EFFECT AND WHAT IT MEANS FOR INTERNATIONAL AND INTERCULTURAL STUDIES
From a power perspective, Qatar has managed to do the unbelievable by creating a station that emanates from a micro-state but is positioned, in terms of credibility and distribution, in the same league as the leading international stations. This is despite the fact that Qatar is controlled by a dynastic ruler and there is little evidence of Qatar looking to pursue democracy.
Although Al-Jazeera has often presented fair and balanced reportage, this book highlights that these successes are not a sign of globalization, as widely argued. Instead, it illustrates that the channel’s purpose is to serve as Qatar’s soft and smart power tool(s). The book portrays how, since Al-Jazeera’s 1996 inception, Qatar has placed the channel at the center of their overall strategy to promote their global interests, and it maps the specific realms in which Al-Jazeera helps Qatar achieve its global political ambitions. The book portrays specifically how during events that affect Qatar’s core interests, Al-Jazeera becomes a mouthpiece for the autocratic Qatari Al-Thani household.
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.