New Directions, New Challenges
Edited By Stephen Cushion and Richard Sambrook
Chapter 20: Anti-Social Media: Watching, Hearing and Talking about Politics in US Cable News Channels
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Anti-Social Media: Watching, Hearing and Talking about Politics in US Cable News Channels
In 2011, the Pew Research Center asked the American public a question that revealed something interesting about the perception of the 24-hour news channels that had become a flash point in political discourse by that time. The survey asked, “what comes to mind when you think about news organizations?” Unprompted, 63% mentioned the name of a cable news outlet. More than any other news brand, respondents named CNN (43%) and Fox News Channel (39%). By way of contrast, little more than a third (36%) mentioned a broadcast outlet such as NBC. Just 5% named a major national newspaper. MSNBC, while mentioned by a modest 12%, still came up more than the New York Times (mentioned by 4%) (Pew Research Center, 2012).
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