New Directions, New Challenges
Chapter 23: Where Infotainment Rules: TV News from India
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Where Infotainment Rules: TV News from India
DAYA KISHAN THUSSU
In a complex, globalized world, international news is in the process of transformation, partly as a result of an increasingly mobile and globally networked and digitized communication infrastructure together with the digitization of content, enabling global and instantaneous circulation of television news across continents. While the imbalance in the flow of news—from the media-rich North (and within it a US-UK core) to the South—continues to define global television news, the traditional domination of Western, or specifically American, media is diminishing, and, more importantly and arguably, being challenged (Nordenstreng and Thussu, 2015) by the availability of television news from such diverse countries as Russia, China, Iran and Qatar. In this chapter, I focus on how Indian television news is aiming to reach a global audience.
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