New Directions, New Challenges
Chapter 24: CCTV 24-Hour Chinese-Language News: From Offline to Online
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CCTV 24-Hour Chinese-Language News: From Offline to Online
YUNYA SONG, YIN LU, TSAN-KUO CHANG
24-hour television news is still a relatively new phenomena rooted in American journalism that has influenced the world’s media landscape for many decades. The US domination had been considered unbreakable by some scholars. In 1977, in a rather pessimistic, but perceptive, prediction, Tunstall (1977: 63; emphasis added) said that “a non-American way out of the media box is difficult to discover because it is an American, or Anglo-American, built box. The only way out is to construct a new box, and this, with the possible exception of the Chinese, no nation seems keen to do.” Tunstall was certainly right to anticipate the rise of a Chinese built TV box—China Central Television (CCTV)—but missed the mark when, to name just a few, Al Jazeera (1996), CCTV-9 (2000), Russia Today (2005), France 24 (2006), Iran’s Press TV (2007), Japan’s NHK World TV (2009), and Venezuela’s TeleSur (2010) have joined the chorus of global TV news since the mid-1990s. Against the backdrop of growing attention to China’s rise on the global stage, the institutional transformation of CCTV is particularly significant, both internally and externally. The Chinese government has been developing a systemic approach to establishing regular channels for the projection of soft power, and CCTV is at the heart of this grand initiative.
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