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Mapping Media Ecology

Introduction to the Field


Dennis D. Cali

Until now, the academic foundations of media ecology have been passed down primarily in the form of edited volumes, often by students of Neil Postman, or are limited to a focus on Marshall McLuhan and/or Postman or some other individual important to the field. Those volumes are invaluable in pointing to key ideas in the field; they provide an important and informed account of the fundamentals of media ecology as set forth at the field’s inception. Yet there is more to the story.

Offering an accessible introduction, and written from the perspective of a «second generation» scholar, this single-authored work provides a unified, systematic framework for the study of media ecology. It identifies the key themes, processes, and figures in media ecology that have coalesced over the last few decades and presents an elegant schema with which to engage future exploration of the role of media in shaping culture and consciousness.

Dennis D. Cali offers a survey of a field as consequential as it is fascinating. Designed to be used primarily in media and communication courses, the book’s goal is to hone insight into the role of media in society and to extend the understanding of the themes, processes, and interactions of media ecology to an ever-broader intellectual community.

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Series index


Lance Strate General Editor

This series is devoted to scholarship relating to media ecology, a field of inquiry defined as the study of media as environments. Within this field, the term “medium” can be defined broadly to refer to any human technology or technique, code or symbol system, invention or innovation, system or environment. Media ecology scholarship typically focuses on how technology, media, and symbolic form relate to communication, consciousness, and culture, past, present and future. This series is looking to publish research that furthers the formal development of media ecology as a field; that brings a media ecology approach to bear on specific topics of interest, including research and theoretical or philosophical investigations concerning the nature and effects of media or a specific medium; that includes studies of new and emerging technologies and the contemporary media environment as well as historical studies of media, technology, and modes and codes of communication; scholarship regarding technique and the technological society; scholarship on specific types of media and culture (e.g., oral and literate cultures, image, etc.), or of specific aspects of culture such as religion, politics, education, journalism, etc.; critical analyses of art and popular culture; and studies of how physical and symbolic environments function as media.

For additional information about this series or for the submission of manuscripts, please contact:

Lance Strate, Series Editor | Mary Savigar, Senior Acquisitions Editor |

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