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Global Communication and Media Research


Alexis S. Tan

This book identifies and analyzes priorities, themes, projects and publications in the world’s leading communication research institutes, centers and doctoral programs. It also presents an assessment of the state and future of communication research by prominent international scholars in communication. Using these data sources, the book provides a comprehensive review of communication and media research outside the United States, a critical gap in the literature. It is a useful reference for U.S. and international communication scholars, and can be a textbook for graduate and undergraduate courses in international communication, global communication and communication theories.

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Chapter 3. International Scholars—Research Orientations and Perceptions of Communication Research


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This chapter summarizes and discusses the results of the survey that was sent to the directors of international communication research institutes and centers outside of the United States, identified through official websites; the editors and editorial board members of eight communication journals published outside of the United States and ranked by SCImago (2017), selected to represent diverse regions; and the editors and editorial board members of journals of three U.S.-based national academic associations of communication. When the information is available, responses are broken down according to geographical region in which the respondent works. The methodology, including limitations and strengths of the purposive sample, is discussed in Chapter 1. Verbatim responses to the questionnaire are in Appendices 7 to 16.

Response Rates and Demographics

Out of 618 Qualtrics questionnaires sent online, 159 usable responses (using standards set by the American Association for Public Opinion Research, 2016) were returned by the deadline for a response rate of 25.7%. Response rates for online surveys are typically lower than paper surveys and have ranged ← 109 | 110 → in previous studies from 20% to 40% (Nutty, 2005). Our sample of respondents are not representative of senior scholars in their countries. Instead, considering their credentials (Chapter 1 and below), the responding sample is a panel of experts whose opinions and perceptions can be taken at face value.

More senior scholars responded from Canada...

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