Show Less
Restricted access

An Introduction to Visual Communication

From Cave Art to Second Life (2nd edition)


Susan B. Barnes

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.

This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

Show Summary Details
Restricted access

Chapter 9: Motion Pictures and Film


| 166 →


Motion Pictures and Film

In its early stage of development, motion pictures were expected to be used the same way as photography—to record physical reality. Currently, film is primarily a form of entertainment. Today’s audiences learn to understand film images on a variety of levels, including physiological, psychological, and cultural. Constructing meaning from film is grounded in perception, established through filming and editing techniques, and based on a person’s preexisting cultural knowledge.

History of Film

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.