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New Media, Communication, and Society

A Fast, Straightforward Examination of Key Topics

Mary Ann Allison and Cheryl A. Casey

New Media, Communication, and Society is a fast, straightforward examination of key topics which will be useful and engaging for both students and professors. It connects students to wide-ranging resources and challenges them to develop their own opinions. Moreover, it encourages students to develop media literacy so they can speak up and  make a difference in the world. Short chapters with lots of illustrations encourage reading and provide a springboard for conversation inside and outside of the classroom. Wide-ranging topics spark interest. Chapters include suggestions for additional exploration, a media literacy exercise, and a point that is just for fun. Every chapter includes thought leaders, ranging from leading researchers to business leaders to entrepreneurs, from Socrates to Doug Rushkoff and Lance Strate to Bill Gates.

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List of Tables


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Table 0.1 A Comparison of Some Countries with High Mobile Phone Market Penetration in 1987, 1997, and 2007

Table 1.1 Form for Tracking Media Use

Table 1.2 Short Example of Tracking Media Use

Table 9.1 Characteristics of Oral and Literate Cultures as Differentiated by Ong (1982)

Table 17.1 What Is Being Done?

Table 17.2 Who Is Doing It?

Table 17.3 Why Are They Doing It?

Table 17.4 How Is It Being Done?

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