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Digital Orientations

Non-Media-Centric Media Studies and Non-Representational Theories of Practice


Shaun Moores

Might it be possible to rearticulate the term digital in digital media, so that it refers at least as much to the deft movements or orientations of hands and fingers (of digits) as it does to the new media technologies themselves? What if digital media are understood as manual media?

Has the academic field of media studies tended to focus too much on media, and not enough on the practices and experiences of daily living that help to give media their meaningfulness? What if media researchers were to pay more attention to knowledge-in-movement or to matters of orientation and habitation, and rather less to those of symbolic representation and cognitive interpretation?

Digital Orientations is a bold call for non-media-centric media studies (and ultimately for everyday-life studies) with a non-representational theoretical emphasis. The author engages here with a broad range of work from across the humanities and social sciences, drawing on Merleau-Ponty’s phenomenological philosophy, Ingold’s anthropology, the geographies of Massey, Seamon and Thrift, and the sociologies of Bourdieu, Sudnow and Urry.

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About the Author


Shaun Moores is Professor of Media and Communications at the Centre for Research in Media and Cultural Studies, University of Sunderland, England, and has been a visiting or associate professor at universities in Italy, Germany and Australia. He is the author of Interpreting Audiences: The Ethnography of Media Consumption (1993), Satellite Television and Everyday Life: Articulating Technology (1996), Media and Everyday Life in Modern Society (2000), Media/Theory: Thinking about Media and Communications (2005) and Media, Place and Mobility (2012), and a co-author of Communications/Media/Geographies (2017). His co-edited books are The Politics of Domestic Consumption: Critical Readings (1995) and Connectivity, Networks and Flows: Conceptualizing Contemporary Communications (2008), and previous publications also include many articles and chapters in academic journals and edited collections in media, communication and cultural studies. ← 183 | 184 →

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