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Athletic Coaching

A Communication Perspective


Gregory A. Cranmer

Each year, millions of youth athletes participate in organized sport under the guidance of a coach, who is entrusted with overseeing their development and performance, as well as providing a safe environment. A communicative approach to coaching recognizes that the skills, lessons, values, and experiences that athletes gain are determined by how coaches interact with athletes and structure their sporting environments. Athletic Coaching: A Communication Perspective provides a foundation for a communicative perspective of coaching in an effort to better understand and promote coach effectiveness. As part of this effort, this book conceptualizes coaching as a communicative endeavor, provides a framework from which to understand coaching effectiveness, and explicates four common perspectives (i.e., instructional, organizational, group, and interpersonal) utilized by communication scholars to examine coaching. Moreover, this book forwards a scholarly agenda for building a holistic framework of coaching and increasing the applied value of coach communication scholarship via methodological and theoretical considerations. Athletic Coaching is of benefit to many audiences, including communication students and scholars who are developing their understanding of coaching literature, interdisciplinary scholars who seek a representation of a communicative perspective of coaching, and coaches who may use this text as a self-reflective tool for pedagogical refinement.

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Series Index


Lawrence A. Wenner, Andrew C. Billings, and Marie C. Hardin

General Editors

Books in the Communication, Sport, and Society series explore evolving themes and emerging issues in the study of communication, media, and sport, broadly defined. The series provides a venue for key concepts and theories across communication and media studies to be explored in relation to sport. The series features works building on burgeoning media studies engagement with sport, as well as works focusing on interpersonal, group, organizational, rhetorical, and other dynamics in the communication of sport. The series welcomes diverse theoretical standpoints and methodological tactics seen across the social sciences and humanities. While some works may examine the dynamics of institutions and producers, representations and content, reception and fandom, or entertain questions such as those about identities and/or commodification in the contexts of mediated sport, works that consider how communication about sport functions in diverse rhetorical and interpersonal settings, how groups, families, and teams use, adapt, and are affected by the communication of sport, and how the style, nature, and power relations in communication are wielded in sport and media organizations are particularly encouraged. Works examining the communication of sport in international and/or comparative contexts or new, digital, and/or social forms of sport communication are also welcome.

For additional information about this series or for the submission of manuscripts, please contact the series editors or Acquisitions Editor Erika Hendrix:

Lawrence A. Wenner | Andrew C. Billings | Marie C. Hardin...

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