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The Dark Side of Media and Technology

A 21st Century Guide to Media and Technological Literacy

Edited By Edward Downs

The Dark Side of Media and Technology: A 21st Century Guide to Media and Technological Literacy is Herculean in its effort to survey for landmines in a rapidly changing media landscape. The book identifies four dark outcomes related to media and technology use in the 21st century, and balances the dark side with four points of light that are the keys to taking ownership of a media- and technology-saturated world. The text contains an impressive list of multi-disciplinary experts and cutting-edge researchers who approach 25 separate dark side issues with concise, highly readable chapters, replete with unique recommendations for navigating our mediated present and future.

The Dark Side of Media and Technology is grounded in theory and current research, but possesses an appeal similar to a page-turning dystopian novel; as a result, this volume should be of interest to scholars, students, and curious lay-readers alike. It should be the "go-to" text for anyone who is interested in learning what the research says about how we use media and technology, as well as how media and technology use us.

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Chapter Fifteen: Cyberbullying: Consequences and Coping (Matthew W. Savage / Douglas M. Deiss)


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Consequences and Coping


Bullies have changed over the years. In previous generations, the prototypical bully used to be the person, predominantly male, who was physically bigger and stronger than his fellow classmates. Traditional bullies didn’t do very well in school, and bullies did not tend to endear themselves to teachers with their exemplary behavior. Bullies would threaten people in private settings to avoid the watchful eyes of adult caretakers when engaging in stereotypical bullying behaviors. They would take things that did not belong to them, budge in line ahead of others, and threaten physical repercussions if a person “snitched” on any other deviant behaviors. Bullies were visible. They had reputations. And peers learned quickly to guard themselves from these perpetrators. Strangely, as the technologies in homes and classrooms changed, so did the bullies. Today’s bullies don’t need to be big or physically imposing. They can be smart, adored by teachers, and can even commit hurtful acts on victims without any physical violence whatsoever. Today’s bullies may have large audiences, yet, many can bully others without ever revealing their identity. How is this possible? Cyberbullying.

According to Savage, Jones, and Tokunaga (2015), cyberbullying is a term this is used to describe many things, including cyber harassment, cyber victimization, cyber stalking, internet bullying, online harassment, online aggression, and internet harassment. In order to provide clarity for the...

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