Toolkit for Creating a Winning Strategy
Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.
The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today’s communication practitioners.
The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client’s goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials.
The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!
Do you need the Communication Strategy Framework?
DOES COMMUNICATION STRATEGY REALLY REQUIRE A METHOD? ISN’T THAT AN OUTDATED AND OVERCOMPLICATED APPROACH TO THINGS? WE CHALLENGE YOU TO TAKE THE TEST.
ON THE RIGHT ARE TEN STATEMENTS
Give yourself 1 point for each statement you agree with, and 0 points for those you disagree with. Total your points and then check your score.
Scored 0 points?
Stop reading. You don’t need the Communication Strategy Framework. Give it to someone who does.
Scored between 1 and 5 points?
Congratulations, you are well on your way, and with a little extra nudge will achieve great heights.
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