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Netflix at the Nexus

Content, Practice, and Production in the Age of Streaming Television

Edited By Theo Plothe and Amber M. Buck

Netflix’s meteoric rise as an online content provider has been well documented and much debated in the popular press and in academic circles as an industry disrupter, while also blamed for ending TV’s "Golden Age." For academic researchers, Netflix exists at the nexus of multiple fields: internet research, information studies, media studies, and television and has an impact on the creation of culture and how individuals relate to the media they consume. Netflix at the Nexus examines Netflix’s broad impact on technology and television from multiple perspectives, including the interface, the content, and user experiences. Chapters by leading international scholars in television and internet studies provide a transnational perspective on Netflix’s changing role in the media landscape. As a whole, this collection provides a comprehensive consideration of the impact of streaming television.

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Chapter 14. “Are You Still Watching?”: Audiovisual Consumption on Digital Platforms and Practices Related to the Routines of Netflix Users (Vanessa Amália D. Valiati)

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· 14 ·

“ARE YOU STILL WATCHING?”

Audiovisual Consumption on Digital Platforms and Practices Related to the Routines of Netflix Users

Vanessa Amália D. Valiati

Waking up earlier to watch Netflix before going to work and college is part of M.’s routine, a 19-year old student. When he gets home, he still has time to watch two more episodes before going to bed. He likes to watch Netflix programs on his smartphone even though he’s at home, and he considers cable TV an “enormous waste of money.” On the weekends, he binge-watches and could easily watch 13 hours in a row to finish a season—this process refers to a cycle called “happiness, anxiety, and emptiness.” He thinks of the platform as a “family member” who is always available. This profile, taken from a pilot interview for this study,1 is indicative of current media consumption which has made significant changes to everyday life and the consumption of audiovisual products. These changes are noticeable when analyzing our routine use of media. With on-demand access via streaming becoming more and more popular, users are now adapting to new practices or reshaping their old behaviors. Other forms of domestic consumption with streaming content have now been established—television sets are used to access internet sites and applications. At the same time, computers, tablets and smartphones have become the main devices for transmitting and consuming, which have led to questions about home or...

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