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Exploring the Shifting Contours of Communication


Edited By Patricia Moy and Donald Matheson

This edited volume on voices arose from the 2018 International Communication Association conference in Prague, Czech Republic. The contributions examine the conference’s central theme from multiple epistemological approaches, a host of methodologies, and numerous levels of analysis. They reveal how studying voice—or the plurality of voices—illuminates the process by which it is fostered and/or constrained as well as the conditions under which it is expressed and/or stifled. More important, the study of voice sheds light on the process by which it impacts behaviors, defines relationships, influences policies, and shapes the world in which we live. In other words, studies of voice are not relegated to a few domains, but interface with myriad discourses, actors, processes, and outcomes.

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4. Marginalized Voices of Local Residents and the Symbolic and Material Appropriation of a Street (Petra Jansa)


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4. Marginalized Voices of Local Residents and the Symbolic and Material Appropriation of a Street


Introduction: Theoretical Perspectives

Korso Krymská was founded in the Vršovice district (Prague, the Czech Republic) as a small neighborhood festival in 2013, when two young local entrepreneurs decided to revive the shabby old street and celebrate the reciprocity of local self-employed entrepreneurs, their friends and fans. It seems that the organizers wanted nothing more than a celebration, although their interests and reasons for the realization of the festival differed. Every year, the number of visitors has exceeded expectations, but the engagement of neighbors has failed. Contrary to the original intention, the event has contributed to a decline in the previously already strained relations between street residents and local entrepreneurs. In this chapter, I examine Korso Krymská from the perspective of Media and Cultural Studies, as a space which is contested by symbolic as well as material practices of the social actors involved.

The continuously growing number of festivals is often associated with the increasing need for competitiveness of cities in a global contest. Festivals are then reconceptualized as a strategy of the contemporary city, for self-determination and attractiveness through public entertainment displays (Quinn 2005). In addition to festivals that become showcases of cities’ culture and entertainment, there are also festivals and events operating at the local level, that have an impact mainly on the smaller administrative units...

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