Emergent Communication Practices, Second Edition
The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways.
Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.
Chapter 1. Introduction: Why and How We Should Re-Study Media
Chapter 2. The New Mediaspeak—Talking About and Understanding Media Today
Changing Media Terminology
What Is Web 2.0 and What Is All the Fuss About?
The Second Media Age
A Timeline of Key Web Developments: Web 1.0–Web 3.0
Chapter 3. Analyzing Today’s Mediascape—Philosophies, Theories and Debates
Major Traditions of Media Critique
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