Branding, Popular Music, and Young People
Edited By Nicholas Carah
‘Money and TV destroyed this thing!’: Mediated Youth, Popular Music and the Brandscape ‘Money and TV destroyed this thing!’ In 2006, Iggy & The Stooges took to the main stage of Australia’s Big Day Out summer music festival and unleashed an authentic blast of original garage rock. Iggy Pop, dubbed by the music press as the God- father of Punk, implored the audience to get up on stage. ‘Fuck securi- ty!’ he screamed, ‘Get up here!’ Security resisted. Iggy became agitated about the regulation of the event and the passivity of the crowd. ‘Money and TV destroyed this thing!’ he growled at the crowd. Iggy & The Stooges performing at the 2006 Big Day Out. Note the raised cameras in the audience capturing the action as Iggy leans over the front of stage into the crowd, while audience members he has invited on stage dance around him. Photo: Nicholas Carah. Iggy’s claim points to a paradox at the heart of popular culture. Mon- ey and TV arguably created popular music. Popular music, as we know it, has always been a commercial product. Yet, popular musi- cians and audiences retain a sense of authenticity and realness within their experiences of popular culture. Iggy Pop offers an example of a Pop Brands 2 pop music performer that audiences take to be original and authentic. In the 1970s he was legendary for incendiary and raw performances characterized by wild stage antics, self-mutilation and excessive vo- lume. Iggy Pop & The Stooges...
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