Business Models, Strategies, Issues and Trends
Pay walls versus free access, hyperlocal coverage, search engine optimization, niche content – the discussion about how the news industry will survive in the digital age grows more intense as the speed of its financial decline quickens. Is Google devil or angel? Will Amazon and other makers of electronic readers resurrect the paid subscription model for news? If they do, will they grab an unfair share of the profits? In newspapers and blog postings, at seminars and webinars, wherever journalists discuss their profession, the talk is of survival. How will journalism be funded when the business models that sustained it for centuries are crumbling? The onset of the global financial crisis in 2008, and the dramatic drop in revenue that followed, raised the level of industry turmoil as news organizations slashed staffs and budgets to cut costs. But not everything is doom and gloom – there is plenty to be optimistic about too. Advances in technology have enabled journalism to flourish in remarkable ways – from instant global distribution to community participation and more powerful storytelling techniques. And there are already instances where readers have shown they are prepared to pay for digital news content. It’s worth remembering too that despite these massive upheavals in business models and technology, the centuries-old perception remains widespread that an informed public is an intrinsic social good. With these changes crowding into one another, we felt there was a critical need for a book about finding new ways to fund journalism’s key role in fostering democracy. Quinn...
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