How Journalists Adapt to Technology
CHAPTER 1: Introduction 1
Chapter 1 Introduction his book has been a long time in the making. The seeds of interest in understanding the network television news anchor phenomenon were planted well before I began my graduate studies. When a 22-year-old who has visited New York City only a handful of times lands her first job out of college as Katie Couric’s assistant at the Today show in Rockefeller Center, the experience makes a lasting impression—one so strong that it sticks with her in academe until she eventually finds a way to turn it into a scholarly endeavor. After working closely with other anchors, I observed that while the job entailed some of what I thought of as “real” journalism, it also entailed many things that, to me, were not. Thus it was by an uncanny coincidence that the realization of this project coincided with a period of unparalleled upheaval in network television news. Upheaval took place on all possible fronts: heralding the transition into the third generation of the network nightly news anchors, a flurry of press surrounded Brian Williams’ replacement of Tom Brokaw at the helm of NBC’s Nightly News. For the better part of a year (2005–2006), speculation abounded as to what long-term shape CBS Evening News would take, such as the possibility of CBS experimenting with a multi-anchor or rotating anchor format on the evening news (Carter & Steinberg, 2005), until veteran newsman Bob Schieffer succeeded Dan Rather on an interim basis before Katie Couric was named as a...
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