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Mediated Girlhoods

New Explorations of Girls’ Media Culture


Edited By Mary Celeste Kearney

Mediated Girlhoods: New Explorations of Girls’ Media Culture is the first anthology devoted specifically to scholarship on girls’ media culture. Taking a cultural studies approach, it includes analyses of girls’ media representations, media consumption, and media production. The book responds to criticisms of previous research in the field by including studies of girls who are not white, middle-class, heterosexual, or Western, while also including historical research. Approaching girlhood, media, and methodology broadly, Mediated Girlhoods contains studies of previously unexplored topics, such as feminist themes in teen magazines, girlmade memory books, country girlhoods, girls’ self-branding on YouTube, and the surveillance of girls via new media technologies. The volume serves as a companion to Mediated Boyhoods: Boys, Teens, and Young Men in Popular Media and Culture, edited by Annette Wannamaker.


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Introduction: Girls’ Media Studies 2.0 Mary Celeste Kearney 1


IntroduCtIon Girls’ Media Studies 2.0 Mary Celeste Kearney Welcome to the Second Generation. As the content of this collection attests, the study of girls’ media culture has grown dramatically since the first wave of scholarship in this area took off in the 1990s1 via such pioneering monographs as Angela McRobbie’s Feminism and Youth Culture: From Jackie to Just Seventeen, Susan Douglas’ Where the Girls Are: Growing Up Female with the Mass Media, and Dawn Currie’s Girl Talk: Adolescent Magazines and Their Readers, as well as ed- ited collections like Sherrie Inness’ Delinquents and Debutantes: Twentieth-Century American Girls’ Cultures and Sharon Mazzarella and Norma Pecora’s Growing Up Girls: Popular Culture and the Construction of Identity.2 In fact, since the turn of the twenty-first century, girls’ media studies has developed into a legitimate area of critical inquiry all its own populated by scholars from multiple disciplines and multiple countries. Nevertheless, no journal or anthology devoted specifically to such scholarship has yet been published. Now is the time. In fact, we’re overdue. The Field Girls’ media studies is a unique area of academic research that has girls’ media culture as its overarching object of study. Scholars working in this area analyze a diverse range of media forms, including not only traditional entertainment forms, such as film, radio, television, and magazines, but also music, comics, vid- eo games, and contemporary information and communication technologies, such as smart phones, mp3 players, and Web-based social networking sites. Although Kearney.indd 1 16/12/10 2:44 PM 2 Mary...

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