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Case Studies of Nonprofit Organizations and Volunteers

Edited By Jennifer Mize Smith and Michael W. Kramer

Given the increasing presence of nonprofit organizations and their impact upon American society, colleges and universities are recognizing the need to offer courses and programs to train current and future employees, volunteers, and supporters of the nonprofit sector.
This volume, featuring empirically-based case studies, provides an opportunity to analyze communication and other organizational issues in nonprofit, volunteer, and philanthropic contexts. Each case is designed to help readers critically think about the particular nonprofit context, the organizational issues presented, the ways in which those issues could be addressed, whose interests are served, and potential consequences for the organization and its various stakeholders.
This collection offers a unique glimpse into everyday issues and challenges related to working in and with nonprofit organizations, making it a valuable resource for undergraduate and graduate courses in nonprofit management, nonprofit communication, voluntarism, philanthropic studies, and social entrepreneurship. Each case also addresses a broader conceptual or theoretical framework of organizational studies, making it appropriate in other organizational communication courses as well.


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Section Eight: Client Connections: Serving Stigmatized Out-Groups


Client Connections: Serving Stigmatized Out-Groups s e c t i o n e i g h t Social Media and Online Gaming Strengthening Ties between Donors and Clients* holly j. payne, jennifer mize smith, and ganer l. newman iv Western Kentucky University As the new director of fundraising at A Way Forward, Inc. (AWF), a nonprofit organization dedicated to assisting individuals living below the poverty level, Colleen Wilson was charged with expanding their donor and volunteer base. AWF’s mission was to provide food, clothing, and supportive services to homeless and indigent individuals. The organization worked to identify clients living below the poverty level who needed financial assistance and who were interested in seeking employment opportunities. Colleen’s work with AWF and other nonprofit organizations had taught her that the plight of the homeless and of those living below the poverty level was often not readily recognizable, and so part of her challenge was educating her community about the level of need. Her review of contributor profiles indicated the organization had not done a very good job of cultivating relationships with the 18–30-year-old age group. Knowing this group to be an untapped resource, she set out to develop a research-based proposal to bring forward to the Board of Directors. c o l l e e n ’ s r e s e a r c h Identification and NPOs Colleen knew that she had to somehow connect potential donors and volunteers to the working poor who made up a large portion...

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