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Produsing Theory in a Digital World 2.0

The Intersection of Audiences and Production in Contemporary Theory – Volume 2

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Edited By Rebecca Ann Lind

Continuing the explorations begun in the first Produsing Theory volume, this book provides a site at which varied theories – some still emerging – can intersect and shine a light into the spaces between what previously had been neatly separated and discrete components of media systems. In some settings, division by audience, content, and production settings remains useful, but this volume, like the first, is all about the interstices.
Contributors reflect varied perspectives in their approaches to the spaces formed as a result of rapidly developing and swiftly deploying new communications technologies and social software. They shine multiple spotlights into the intersection of audiences and production, providing a guide toward a nuanced understanding of the interstitial spaces.

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Acknowledgments ................................................................................... vii 1 Produsing Theory in a Digital World: Life in the Interstices REBECCA ANN LIND .......................................................................... 1 2 The Interpretive Community Redux: The Once and Future Saga of a Media Studies Concept THOMAS R. LINDLOF ........................................................................ 19 3 Duality Squared: On Structuration of Internet Governance DMITRY EPSTEIN .............................................................................. 41 4 Produsing the Hidden: Darknet Consummativities JEREMY HUNSINGER ........................................................................ 57 5 Online Performative Identity Theory: A Preliminary Model for Social Media’s Impact on Adolescent Identity Formation BRADLEY W. GORHAM AND JAIME R. RICCIO ................................. 75 6 Understanding the Popularity of Social Media: Flow Theory, Optimal Experience, and Public Media Engagement JOHN V. PAVLIK ............................................................................... 91 7 “For this much work, I need a Guild card!”: Video Gameplay as a (Demanding) Coproduction NICHOLAS DAVID BOWMAN .......................................................... 107 8 The Mobile Conversion, Internet Regression, and the Repassification of the Media Audience PHILIP M. NAPOLI AND JONATHAN A. OBAR ................................. 125 vi PRODUSING THEORY IN A DIGITAL WORLD 2.0 9 Social Media Audience Metrics as a New Form of TV Audience Measurement DARRYL WOODFORD, BEN GOLDSMITH, AND AXEL BRUNS ......... 141 10 Staging the Subaltern Self and the Subaltern Other: Digital Labor and Digital Leisure in ICT4D RADHIKA GAJJALA, DINAH TETTEH, AND ANCA BIRZESCU .......... 159 11 Race, Gender, and Virtual Inequality: Exploring the Liberatory Potential of Black Cyberfeminist Theory KISHONNA L. GRAY ....................................................................... 175 12 Digital Human Rights Reporting by Civilian Witnesses: Surmounting the Verification Barrier ELLA MCPHERSON ......................................................................... 193 13 Twitter as a Pedagogical Tool in Higher Education RENEE HOBBS ................................................................................ 211 14 Engaging Adolescents in Narrative Research and Interventions on Cyberbullying HEIDI VANDEBOSCH,...

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