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Produsing Theory in a Digital World 2.0

The Intersection of Audiences and Production in Contemporary Theory – Volume 2


Edited By Rebecca Ann Lind

Continuing the explorations begun in the first Produsing Theory volume, this book provides a site at which varied theories – some still emerging – can intersect and shine a light into the spaces between what previously had been neatly separated and discrete components of media systems. In some settings, division by audience, content, and production settings remains useful, but this volume, like the first, is all about the interstices.
Contributors reflect varied perspectives in their approaches to the spaces formed as a result of rapidly developing and swiftly deploying new communications technologies and social software. They shine multiple spotlights into the intersection of audiences and production, providing a guide toward a nuanced understanding of the interstitial spaces.


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Chapter Eleven: Race, Gender, and Virtual Inequality: Exploring the Liberatory Potential of Black Cyberfeminist Theory (Kishonna L. Gray)


 C H A P T E R E L E V E N  Race, Gender, and Virtual Inequality: Exploring the Liberatory Potential of Black Cyberfeminist Theory Kishonna L. Gray I’m tired of not seeing me. I’m tired of not hearing my story. Mainstream media will never get me right, so we have to take it upon ourselves to do it. Yeah, social media gives us this opportunity. (StealMagsandNolias, personal communication, July 5, 2010) We can blog all we want, we can post all the pictures and memes and videos til our hearts are happy. But what are we really doing? What are we changing? Nothing. It’s just more internet mess. (TastyDiamond21, personal communication, July 5, 2010) lack women have varied responses when employing Internet technologies for empowerment. New communication technologies have expanded the opportunities and potential for marginalized communities to mobilize in this context counter to the dominant, mainstream media. This growth reflects the mobilization of marginalized communities in virtual and real spaces, reflecting a systematic change in who controls the narrative. No longer are mainstream media the only disseminators of messages or producers of content. Everyday people have employed websites, blogs, and social media to voice their issues, concerns, and lives. Women, in particular, are employing social media to highlight issues that are often ignored in dominant discourse (Shirky, 2011). However, access itself neither ensures power nor guarantees a shift in the dominant ideology. Many women recognize the potential of social media to improve their virtual and physical outcomes,...

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