Extending Marshall McLuhan – Second Edition
Chapter 1. “New Media” and Marshall McLuhan: An Introduction
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“NEW MEDIA” AND MARSHALL MCLUHAN: AN INTRODUCTION
“Much of what McLuhan had to say makes a good deal more sense today than it did in 1964 because he was way ahead of his time.”
—Okwor Nicholas (2005)
“I don’t necessarily agree with everything I say.”
—Marshall McLuhan (personal communication)
1.1 Objectives of This Book
One objective of this book is to develop an understanding of “new media” and their impact using the ideas and methodology of Marshall McLuhan, with whom I had the privilege of a 6-year collaboration. We will try to understand how the “new media” are changing our world. We will also examine how the “new media” are impacting the traditional or older media that McLuhan (1964) studied in Understanding Media: Extensions of Man, hereafter referred to simply as UM. In pursuing these objectives we hope to extend and update McLuhan’s lifelong analysis of media. One final objective is to give the reader a better understanding of McLuhan’s revolutionary body of work, which is often misunderstood and criticized because of a lack of understanding of exactly what McLuhan was trying to achieve through his work. ← 1 | 2 →
Philip Marchand, in an April 30, 2006, Toronto Star article, unaware of my project, nevertheless described my motivation for writing this book and the importance of McLuhan to understanding “new media”:
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