Extending Marshall McLuhan – Second Edition
Chapter 15. Clocks
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Content and extension: Clocks extend a person’s ability to coordinate activities by natural events and hence are an extension of the mind. Its content seconds, minutes, and hours are abstract mental constructs, which reinforces the notion that the clock is an extension of the mind.
Cascade: The cascade is from the mental ability to coordinate activities with the movement of the sun and other heavenly bodies to sun dials, to water clocks and hourglasses, to mechanical pendulum-based clocks, to clocks with spring mechanisms, to digital time pieces.
LOM: Clocks enhance social regulation and coordination, obsolesce humans working according to nature’s rhythm, retrieve the past, and reverse into obsessive and compulsive workaholism and loss of leisure time.
It seems that every electronic device contains a clock, whether it is the microwave, the TV, the cell phone, or the automobile. In fact, computers, notebooks, smartphones are both clock and calendar, alerting us at a certain time and date to perform some important task or activity. Some software (You Perform and Important Dates Plus, which work with Microsoft Outlook) will even send the user an e-mail to remind them of something they must do. This ← 153 | 154 → capacity of computers to alert us of the stations of the day carries on the tradition of the medieval clock towers whose bells signaled villagers or inhabitants of monasteries, prompting them to their various duties throughout the day. In the...
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