Extending Marshall McLuhan – Second Edition
Chapter 17. Comics
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Content and extension: The content of the comics is the written word and visual images, and hence this hybrid medium extends both the eye and the mind’s capacity for reading text and humor.
LOM: Comics enhance the humorous, obsolesce the print, retrieve action, and reverse into the fantastic.
The Internet, through e-mail, is a popular medium for the sharing of jokes, cartoons, and urban myths. The World Wide Web, on the other hand, because of the ease with which it combines text and graphics, has given rise to a new medium, namely, Webcomics or online comics. Some Webcomics are published both on the Web and elsewhere in journals or newspapers, but the vast majority are published exclusively on the Web.
There are several advantages the Web provides for the publication of comics. Perhaps the most important is that they offer an inexpensive way of publishing and distributing one’s comics. There is also a possibility of generating income. Popular Webcomics can earn revenue through one of three channels: ← 157 | 158 →
The Web provides an avenue or medium for the Webcomic creators to find an audience for their unique brand of humor. Before the Web, when creators of comics could not find a traditional paper-based publisher such as a newspaper or magazine, they were quite limited in finding an audience for their work. With a Web site or blog they can now easily find...
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