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Understanding New Media

Extending Marshall McLuhan – Second Edition


Robert K. Logan

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «global village,» making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message.» These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan’s Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
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Chapter 24. Games


← 210 | 211 →

· 24 ·


Content and extension: Games, the content of which is players and rules, extend play and ritual and hence extend the social psyche of man.

Cascade: The cascade is from the social psyche of man to the rules and the game itself complete with players and equipment.

LOM: Games enhance play, obsolesce violence and warfare, retrieve ritual, and reverse into blood sport.

24.1  Electronic/Video Games

Content and extension: Video and computer games extend games and flip into hyper-reality. The game console extends the TV or computer screen into an interactive medium.

Cascade: The cascade is from the mind of the game creator to the spoken and written word and images through a dedicated computer or computer program to the television or computer monitor and control device or keyboard to the eyes, hands, and mind of the player(s). ← 211 | 212 →

LOM: Video games enhance game playing, obsolesce board and card games, retrieve fantasy, and reverse into virtual reality.

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