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Understanding New Media

Extending Marshall McLuhan – Second Edition


Robert K. Logan

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «global village,» making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message.» These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan’s Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.
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Chapter 32. Weapons


← 266 | 267 →

· 32 ·


Content and extension: Weapons extend the arm and the fist.

LOM: Weapons enhance offense and defense, obsolesce peace and security, retrieve Abel and Cain, and reverse into conflict.

The military are making use of UAV (unmanned aerial vehicles), or drones, and UGV (unmanned ground vehicles) to increase mission performance, combat effectiveness, and personnel safety. The UAV provide aerial reconnaissance, surveillance and intelligence gathering, and the adjustment of artillery and mortar fire. UGVs can detect, neutralize, and breach minefields and other obstacles; perform reconnaissance, surveillance, and target-acquisition tasks; dispose of unexploded and explosive ordnance; provide physical security; perform logistics, fire fighting, and weapons employment; engage in urban warfare; and operate in contaminated and other denied areas. Unmanned blimps are also being used in the war in Iraq because of their ability to remain aloft for long periods of time. UAV or drones have also been used by the USA military to kill enemy combatants, usually terrorists. ← 267 | 268 →

Drones that were strictly a military technology have a number of non-military applications such as search-and-rescue missions in inaccessible terrains, aerial surveying of crops, aerial footage in filmmaking, inspection of power and pipe lines, and delivering medical supplies to inaccessible or difficult-to-reach places. In addition to these applications, drones are very useful for visual inspection of a variety of scenarios in a cost-effective manner. Drones are also available to hobbyists and can be purchased for as little...

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