Extending Marshall McLuhan – Second Edition
Chapter 36. Personal Computers
← 282 | 283 →
· 36 ·
“The computer is the first machine that consumes and produces the same material—information.”
Content and extension: The personal computer (desktop or notebook) extends the mind and the information created by the mind through the storage and processing of that information. The notebook extends the microcomputer by making it more portable, and the microcomputer extends the computer by making it personal.
Cascade: The cascade is from the mind to the spoken word to the written word and numbers to information to the computer. There is a cascade from the mainframe computer to the minicomputer to the microcomputer (or desktop) to the notebook.
LOM: The personal computer enhances access to computing, obsolesces the mainframe, retrieves the personal secretary and administrative assistant, and reverses into information overload. ← 283 | 284 →
In the first edition of this book I devoted three chapters to personal computer hardware: Chapter 36—“The Cell Phone”; Chapter 37—“The Personal Computer”; and Chapter 38—“The Personal Digital Assistant (PDA).” The landscape of computing devices has become more complex in the 6 years since the publication of the first edition. The cell phone is now referred to as the smartphone and operates in many ways like a personal computer. The PDA has basically disappeared, as the functions it provided are now performed by smartphones. At the same time, the variety of personal computers...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.