Extending Marshall McLuhan – Second Edition
Chapter 39. The Internet
← 302 | 303 →
· 39 ·
Content and extension: The content of the Internet, a hybrid of telecommunications and computing, is networked computers that can receive and/or transmit information within the following environments: e-mail, listservs, the World Wide Web, social media, chat rooms, Internet Relay Chat (IRC), instant messaging, and Usenet newsgroups, as well as access to other services such as telnet and ftp. The Net extends computing, community, and the mind and shrinks the planet into a wired global village.
Cascade: The cascade is from networked computers to the Internet via phone lines and back to networked computers via the same phone lines.
LOM: the Internet enhances the connectivity of computer users, obsolesces teletype and fax and the specialist as the source of information, retrieves community as in a global village, and reverses into information overload and deception.
One of the most common causes of breaks [as in a break boundary] in any system is the cross-fertilization with another system, such as happened to print with the steam press, or with radio and movies (that yielded the talkies).
—McLuhan (1964, p. 39) ← 303 | 304 →
39.1 A Medium of Media
The Internet is an integral part of modern life. The total number of Americans using the Internet is 280 million or 86.5% of the total American population, the number of Canadian users is 33 million or 92.9% of the population, and there are...
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