Extending Marshall McLuhan – Second Edition
Chapter 46. Video Conferencing and Web-Based Collaboration Tools
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VIDEO CONFERENCING AND WEB-BASED COLLABORATION TOOLS
46.1 Video Conferencing
Content and extension: The content of video conferencing, a hybrid of the telephone and digital video, is the audio and video signals transmitted between groups of individuals physically separated from each other.
Video conferencing extends the eyes, ears, and voices of its users.
Cascade: The cascade is from the images and voices of one group of individuals through the telephone or Internet connections to the users on the other end of the videoconference.
LOM: Video conferencing and the Web cam enhance being there for parties not co-located, obsolesces the telephone conference call, retrieves the conference, and reverses into confusion and cacophony.
Video conferencing only requires a telephone and a closed-circuit video linkup. It is a way in which long-distance meetings can be conducted, avoiding the expense and time costs of travel. Video conferencing can contribute to collaboration among non-located individuals by overcoming the barrier of ← 373 | 374 → distance. There are a number of products dedicated to video conferencing, and a number of users are taking advantage of the Internet and video conferencing using a Web cam and an Internet connection. An Internet-based video conference has two advantages over stand-alone dedicated systems. Firstly, it’s cheaper, and secondly, it permits a richer multimedia environment. A list of equipment manufacturers, operating companies, solution providers, and software is available on the Web at en.wikipedia.org/wiki/Video_conferencing.
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