Extending Marshall McLuhan – Second Edition
Chapter 50. “Smart Tags” and Dataspace
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“SMART TAGS” AND DATASPACE1
Content and extension: “Smart tags” and Dataspace, whose content is digital information, are an extension of the bar code system and cyberspace.
LOM: Smart tags enhance access to information associated with objects and places, obsolesce the bar code and the label, retrieve identification, and reverse into Internet-based information or the Internet of Things.
50.1 Bar Codes and Smart Tags
Bar codes and smart tags whose content is information extend the label so that a computer can easily identify the tagged item in order to provide information to a database. Bar codes are visual extensions of Morse code that must be read by a scanner. A smart tag is any device that identifies things and/or makes information available related to the tagged item or place by transmitting radio frequency waves such as a RFID (radio frequency ID) or smart tag, for example, or any device that controls through invisible computing some aspect of the physical world. Just as bar codes require a reader and a decoder, ← 401 | 402 → smart tags also require a device, which we will call an enabler, to receive and organize the information transmitted by the smart tag.
The enabler identifies an object and relates it to a database. The smart tags and the enabler facilitate logistics so that one can easily track shipments and inventory. They can also be used for retail sales to speed up...
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