Challenge and Incorporation in Media Culture
This book incorporates multiple perspectives, ranging from media effects theories, critical cultural studies, and the political economy of media, to semiotics and ideological, auteurist, and feminist approaches to film theory and analysis. Early chapters provide a clear explanation of these theoretical and methodological approaches while later chapters explore several of Lee’s films in great depth. In a social environment where popular culture has supplanted education and religion as a primary force of socialization and enculturation, this book demonstrates why a popular filmmaker such as Spike Lee must be taken seriously, while introducing readers to ways of viewing, reading, and listening that will allow them to achieve a new understanding of the mediated texts they encounter on a daily basis.
← vi | vii →PREFACE
I came to Spike Lee initially as a fan. When I first saw Do the Right Thing I was in my 20s, one of those young people who loved movies but was generally bored and disappointed by the standard Hollywood blockbusters and action films. I had grown up in primarily black neighborhoods and attended schools where, as a white Jewish kid, I was a double minority. I had been deeply interested in issues of race, racism, and racial justice since I was a teenager. I listened to black music and read black literature. As a young child in the 1960s I was afraid of the Black Panthers…by the time I was a teenager I wanted to be one. At my high school graduation in 1979 I quoted Bob Marley (“A hungry man is an angry man…”) in a polemical speech on U.S. neocolonialism. How that ever got approved is still a mystery to me, but hey, it was the ’70s.
A decade later Lee’s film made me delirious. I loved every single bit of it, from Señor Love Daddy’s roll call, to the racial slur montage, to the provocative ending and the invocation of Martin Luther King, Jr. and Malcolm X (!). I even laughed at the disrespect toward my beloved Boston Celtics. Lee had me at “Wake up!”
Sometime later, in the first couple of years of the 90s, when I heard he was making Malcolm X, I was ecstatic. Yes, I was one...
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