Mediating Girls’ Imaginations and Identities
Chapter Six: Mono- or Multi-Culturalism: Girls around the World Interpret Non-Western Disney Princesses
Disney Princesses have shaped children’s and adults’ imaginations around the world for generations. As the ubiquity of U.S. media internationally and the paucity of domestic media in many countries narrow what is available to youth and adult audiences alike, and as mass media increasingly replace local storytelling, girls across the globe may learn more about Disney Princesses than about the princesses existing in their own cultures. The Disney industry has even begun narrating stories about non-Western princesses, and in so doing it takes pride in positioning itself as a multicultural brand. However, girls in international settings are rarely asked to provide opinions of these princesses’ representations. The main purpose of our project is to give voice to such girls regarding Disney’s depictions of several princesses with non-Western heritage.
Despite her status as a perennial staple, the Disney Princess has undergone numerous changes since the premiere of Snow White and the Seven Dwarfs, the first animated film produced by the Disney studios in 1937. Bolstering Disney’s plausibility as a multicultural brand, Disney Princesses are no longer solely of European descent; in the past quarter of a century, there have been Disney Princesses of Asian, Native American, and African American descent. Additionally, Disney target audiences are no longer restricted to Caucasian children; today, youth everywhere can get access to Disney Princess animated films and merchandise. Disney ← 115 | 116 → Princess clothing, home furnishings, dolls, and party items are particularly popular internationally.
These multicultural shifts in...
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