Global Views with Local Perspectives
Segev provides a comparative analysis of the international scope of online newspapers, news portals, and news aggregators in different languages and cultures, using innovative web mining techniques and network analysis. This book explores the theory of news flow around the world, and analyses many of its dimensions such as the global standing of the United States, the Middle Eastern conflicts as seen around the world, and, the effect of financial news. In doing so, the book unveils new patterns, meanings and implications of international news on our perception of the world.
Following these insights, the author discusses the opportunities and challenges of studying international news flow online in the future, and how this field of research can be further developed theoretically and empirically.
Chapter 9. Long-Term Effect: News, Global Views, and Soft Power
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LONG-TERM EFFECT: NEWS, GLOBAL VIEWS, AND SOFT POWER
The previous chapter outlined some of the short-term effects of international news. Based on the agenda-setting theory, it examined the relationship between the prominence of countries in the news and the memory. The following chapter goes a step further by exploring how countries are presented in the news and perceived by people around the world. As will be shown, the constant framing of countries as positive or negative is associated with corresponding global views that can last several years or even decades.
The long-term effect of international news depends, among other things, on the prominence and the duration of coverage. Certain countries, and particularly the US and some other core Western countries, are continuously ranked as the most mentioned in international news for several decades (Segev et al., 2013). The main claim advanced here is that consistent positive or negative news coverage toward one country may affect its global reputation and soft power.
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