Exploring LGBT Issues in Strategic Communication with Theory and Research
Edited By Natalie T.J. Tindall and Richard D. Waters
Epilogue: Looking Back, Moving Forward: New Directions in LGBT Research
Richard D. Waters
Reflecting on the 15 research projects and essays presented in this volume, it becomes evident that two common themes emerged in the examination of the LGBT community’s interactivity with strategic communication, even though the chapters’ focal points are quite different. Those themes focused on an industry-wide mistreatment of the LGBT community, who appear to have responded through social media, community centers, and employee-affinity groups to leverage the power of the LGBT community at the grassroots level.
Minority groups have often experienced discrimination and acts of prejudice by the majority, and members of the LGBT community are no different. In many of the chapters presented in this volume, instances of mistreatment echo throughout the authors’ writings. Beginning in the first section, Waters found that gay and lesbian employees experienced significant levels of harassment, ranging from sabotage and verbal attacks to physical violence. The mistreatment discussed in Edwards and L’Etang’s chapter regarding hidden sexualities and imagined heteronormative personas was realized in Tindall’s chapter, as lesbian and bisexual practitioners expressed concern over workplace mistreatment as they were pressured into downplaying or hiding their sexualities. Additionally, these female employees often expressed that they were tasked with working as many hours as their straight and gay male counterparts; however, their time and work was not valued as much as males based on the numbers of participants who experienced a glass or lavender ceiling.
Moving from the practitioners to the industry itself, mistreatment surfaced yet again. Wrigley...
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