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Health Communication

Strategies for Developing Global Health Programs

Series:

Edited By Do Kyun Kim, Arvind Singhal and Gary L. Kreps

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
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Chapter 5 Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs (Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, & Sanjanthi Velu, Johns Hopkins University)

Extract

Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, & Sanjanthi Velu, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs Rajiv N. Rimal, George Washington University

JESSICA How could you do this to me?

SACHI

I’m sorry, I’m really sorry. Please understand that I love you. She gave me a choice between you and her tonight. And I chose you, I chose you Jessie, because I love you.

JESSICA

I thought you chose me the day you married me. And what do you mean she gave you a choice—you couldn’t give yourself that choice?

SACHI

It’s not like that.

JESSICA

It’s not only that you cheated on me, but do you know the risks? You obviously didn’t use condoms, is she alright? We have to get tested.

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