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Health Communication

Strategies for Developing Global Health Programs

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Edited By Do Kyun Kim, Arvind Singhal and Gary L. Kreps

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
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Chapter 18 National Health Communication Surveillance Systems (Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, & Wen-ying Sylvia Chou, National Cancer Institute Lila J Finney, Mayo ClinicEllen Burke Beckjord, University of Pittsburgh)

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Bradford W. Hesse, David E. Nelson, Richard P. Moser, Kelly D. Blake, & Wen-ying Sylvia Chou, National Cancer Institute Lila J Finney Rutten, Mayo Clinic Ellen Burke Beckjord, University of Pittsburgh

“Public health surveillance is the foundation for decision making in public health and empowers decision makers to lead and manage more effectively by providing timely, useful evidence.”

—Thacker, Qualters, & Lee, 2012

In articulating a vision for public health surveillance in the 21st century, program directors from the U.S. Centers for Disease Control and Prevention (CDC) offer a definition of what public health surveillance has evolved to mean: “the systematic, ongoing collection, management, analysis, and interpretation of data followed by the dissemination of these data to public health programs to stimulate…action” (Thacker, et al., 2012). Although the practice of public health surveillance has origins in monitoring for infectious disease, it has expanded to include data from a variety of sources assessing a variety of outcomes. Whatever these new sources may add, the basic premise remains the same: to create an empirically based system for gathering the intelligence needed to protect and improve the public’s health. The Surgeon General of the U.S. from 1998–2002 proclaimed that: “In public health, we can’t do anything without surveillance; that’s where public health begins” (Satcher, 2009). For many, the CDC directors argued, “it is the cornerstone of public health activity” (Thacker, et al., 2012). In this chapter, we explain how the public health surveillance system can...

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