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Health Communication

Strategies for Developing Global Health Programs


Edited By Do Kyun Kim, Arvind Singhal and Gary L. Kreps

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
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Library of Congress Cataloging-in-Publication Data

Strategies for developing global health programs / edited by Do Kyun Kim, Arvind Singhal, Gary L. Kreps.

p. cm. — (Health communication; vol. 5)

Includes bibliographical references and index.

1. Health Communication—methods. 2. Health Promotion—methods. 3. International Cooperation. 4. World Health. I. Kim, Do kyun, editor of compilation. II. Singhal, Arvind, editor of compilation. III. Kreps, Gary L., editor of compilation. IV. Series: Health communication (New York, N.Y.); v. 5. 2153-1277

RA418 362.1—dc23 2013026977

ISBN 978-1-4331-1865-4 (hardcover) ISBN 978-1-4331-1864-7 (paperback) ISBN 978-1-4539-1196-9 (e-book)

ISSN 2153-1277

Bibliographic information published by Die Deutsche Nationalbibliothek Die Deutsche Nationalbibliothek lists this publication in the “Deutsche Nationalbibliografie”; detailed bibliographic data is available on the Internet at

© 2014 Peter Lang Publishing, Inc., New York

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