Hashtag Publics
The Power and Politics of Discursive Networks
Series:
Edited By Nathan Rambukkana
Hashtags are deictic, indexical – yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.
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- 978-1-4541-9201-5
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- New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2015. X, 293 pp., num. ill.
- Cover
- Title
- Copyright
- About the author
- About the book
- This eBook can be cited
- Table of Contents
- #Acknowledgments
- #Introduction: Hashtags as Technosocial Events
- Theorizing Hashtag Publics
- Chapter One: Twitter Hashtags from Ad Hoc to Calculated Publics
- Chapter Two: From #RaceFail to #Ferguson: The Digital Intimacies of Race-Activist Hashtag Publics
- Chapter Three: #auspol: The Hashtag as Community, Event, and Material Object for Engaging with Australian Politics
- Chapter Four: Hashtag as Hybrid Forum: The Case of #agchatoz
- Chapter Five: #Time
- Hashtags and Activist Publics
- Chapter Six: Come Together, Right Now: Retweeting in the Social Model of Protest Mobilization
- Chapter Seven: Hashtagging the Invisible: Bringing Private Experiences into Public Debate : An #outcry against Sexism in Germany
- Chapter Eight: Hashtags as Intermedia Agency Resources before FIFA World Cup 2014 in Brazil
- Chapter Nine: #FuckProp8: How Temporary Virtual Communities around Politics and Sexuality Pop Up, Come Out, Provide Support, and Taper Off
- Chapter Ten: More than Words: Technical Activist Actions in #CISPA
- Art, Craft, and Pop Culture Hashtag Publics
- Chapter Eleven: Realism against #Realness: Wu Tsang, #Realness, and RuPaul’s Drag Race
- Chapter Twelve: Living the #Quilt Life: Talking about Quiltmaking on Tumblr
- Chapter Thirteen: Jokin’ in the First World: Appropriate Incongruity and the #firstworldproblems Controversy
- Chapter Fourteen: #RaiderNation: The Digital and Material Identity and Values of a Superdiverse Fan Community
- Hashtags in Communities, Polities, and Politics
- Chapter Fifteen: Black Twitter: Building Connection through Cultural Conversation
- Chapter Sixteen: #BlackTwitter: Making Waves as a Social Media Subculture
- Chapter Seventeen: The 1x1 Common: The Role of Instagram’s Hashtag in the Development and Maintenance of Feminist Exchange
- Chapter Eighteen: Meta-Hashtag and Tag Co-occurrence: From Organization to Politics in the French Canadian Twittersphere
- Chapter Nineteen: The Twitter Citizen: Problematizing Traditional Media Dominance in an Online Political Discussion
- Chapter Twenty: Hashtagging #HigherEd
- #Contributors
- Index
- Series Index
- Cover
- Title
- Copyright
- About the author
- About the book
- This eBook can be cited
- Table of Contents
- #Acknowledgments
- #Introduction: Hashtags as Technosocial Events
- Theorizing Hashtag Publics
- Chapter One: Twitter Hashtags from Ad Hoc to Calculated Publics
- Chapter Two: From #RaceFail to #Ferguson: The Digital Intimacies of Race-Activist Hashtag Publics
- Chapter Three: #auspol: The Hashtag as Community, Event, and Material Object for Engaging with Australian Politics
- Chapter Four: Hashtag as Hybrid Forum: The Case of #agchatoz
- Chapter Five: #Time
- Hashtags and Activist Publics
- Chapter Six: Come Together, Right Now: Retweeting in the Social Model of Protest Mobilization
- Chapter Seven: Hashtagging the Invisible: Bringing Private Experiences into Public Debate : An #outcry against Sexism in Germany
- Chapter Eight: Hashtags as Intermedia Agency Resources before FIFA World Cup 2014 in Brazil
- Chapter Nine: #FuckProp8: How Temporary Virtual Communities around Politics and Sexuality Pop Up, Come Out, Provide Support, and Taper Off
- Chapter Ten: More than Words: Technical Activist Actions in #CISPA
- Art, Craft, and Pop Culture Hashtag Publics
- Chapter Eleven: Realism against #Realness: Wu Tsang, #Realness, and RuPaul’s Drag Race
- Chapter Twelve: Living the #Quilt Life: Talking about Quiltmaking on Tumblr
- Chapter Thirteen: Jokin’ in the First World: Appropriate Incongruity and the #firstworldproblems Controversy
- Chapter Fourteen: #RaiderNation: The Digital and Material Identity and Values of a Superdiverse Fan Community
- Hashtags in Communities, Polities, and Politics
- Chapter Fifteen: Black Twitter: Building Connection through Cultural Conversation
- Chapter Sixteen: #BlackTwitter: Making Waves as a Social Media Subculture
- Chapter Seventeen: The 1x1 Common: The Role of Instagram’s Hashtag in the Development and Maintenance of Feminist Exchange
- Chapter Eighteen: Meta-Hashtag and Tag Co-occurrence: From Organization to Politics in the French Canadian Twittersphere
- Chapter Nineteen: The Twitter Citizen: Problematizing Traditional Media Dominance in an Online Political Discussion
- Chapter Twenty: Hashtagging #HigherEd
- #Contributors
- Index
- Series Index
Chapter One: Twitter Hashtags from Ad Hoc to Calculated Publics
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Extract
← 12 | 13 →
CHAPTER ONE
Twitter Hashtags from Ad Hoc to Calculated Publics1
AXEL BRUNS AND JEAN BURGESS
INTRODUCTION
From its early beginnings as an instant messaging platform for contained social networks, Twitter’s userbase and therefore its range of uses increased rapidly. The use of Twitter to coordinate political discussion, or crisis communication especially, has been a key to its legitimisation, or ‘debanalisation’ (Rogers, 2013), and with the increased legitimacy has come increased journalistic and academic attention—in both cases, it is the hashtag that has been perceived as the ‘killer app’ for Twitter’s role as a platform for the emergence of publics, where publics are understood as being formed, re-formed, and coordinated via dynamic networks of communication and social connectivity organised primarily around issues or events rather than pre-existing social groups (cf. Marres, 2012; Warner, 2005).
The central role of the hashtag in coordinating publics has been evident in contexts ranging from general political discussion through local, state and national elections (such as in the 2010 and 2013 Australian elections) to protests and other activist mobilisations (for example, in the Arab Spring as well as in Occupy and similar movements). Twitter hashtags have also featured significantly in other topical discussions, from audiences following specific live and televised sporting and entertainment events to memes, in-jokes and of course the now banal practice of live-tweeting academic conferences.2 ← 13 | 14 →
Research into the use of Twitter in such contexts...
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Or login to access all content.- Cover
- Title
- Copyright
- About the author
- About the book
- This eBook can be cited
- Table of Contents
- #Acknowledgments
- #Introduction: Hashtags as Technosocial Events
- Theorizing Hashtag Publics
- Chapter One: Twitter Hashtags from Ad Hoc to Calculated Publics
- Chapter Two: From #RaceFail to #Ferguson: The Digital Intimacies of Race-Activist Hashtag Publics
- Chapter Three: #auspol: The Hashtag as Community, Event, and Material Object for Engaging with Australian Politics
- Chapter Four: Hashtag as Hybrid Forum: The Case of #agchatoz
- Chapter Five: #Time
- Hashtags and Activist Publics
- Chapter Six: Come Together, Right Now: Retweeting in the Social Model of Protest Mobilization
- Chapter Seven: Hashtagging the Invisible: Bringing Private Experiences into Public Debate : An #outcry against Sexism in Germany
- Chapter Eight: Hashtags as Intermedia Agency Resources before FIFA World Cup 2014 in Brazil
- Chapter Nine: #FuckProp8: How Temporary Virtual Communities around Politics and Sexuality Pop Up, Come Out, Provide Support, and Taper Off
- Chapter Ten: More than Words: Technical Activist Actions in #CISPA
- Art, Craft, and Pop Culture Hashtag Publics
- Chapter Eleven: Realism against #Realness: Wu Tsang, #Realness, and RuPaul’s Drag Race
- Chapter Twelve: Living the #Quilt Life: Talking about Quiltmaking on Tumblr
- Chapter Thirteen: Jokin’ in the First World: Appropriate Incongruity and the #firstworldproblems Controversy
- Chapter Fourteen: #RaiderNation: The Digital and Material Identity and Values of a Superdiverse Fan Community
- Hashtags in Communities, Polities, and Politics
- Chapter Fifteen: Black Twitter: Building Connection through Cultural Conversation
- Chapter Sixteen: #BlackTwitter: Making Waves as a Social Media Subculture
- Chapter Seventeen: The 1x1 Common: The Role of Instagram’s Hashtag in the Development and Maintenance of Feminist Exchange
- Chapter Eighteen: Meta-Hashtag and Tag Co-occurrence: From Organization to Politics in the French Canadian Twittersphere
- Chapter Nineteen: The Twitter Citizen: Problematizing Traditional Media Dominance in an Online Political Discussion
- Chapter Twenty: Hashtagging #HigherEd
- #Contributors
- Index
- Series Index
- Cover
- Title
- Copyright
- About the author
- About the book
- This eBook can be cited
- Table of Contents
- #Acknowledgments
- #Introduction: Hashtags as Technosocial Events
- Theorizing Hashtag Publics
- Chapter One: Twitter Hashtags from Ad Hoc to Calculated Publics
- Chapter Two: From #RaceFail to #Ferguson: The Digital Intimacies of Race-Activist Hashtag Publics
- Chapter Three: #auspol: The Hashtag as Community, Event, and Material Object for Engaging with Australian Politics
- Chapter Four: Hashtag as Hybrid Forum: The Case of #agchatoz
- Chapter Five: #Time
- Hashtags and Activist Publics
- Chapter Six: Come Together, Right Now: Retweeting in the Social Model of Protest Mobilization
- Chapter Seven: Hashtagging the Invisible: Bringing Private Experiences into Public Debate : An #outcry against Sexism in Germany
- Chapter Eight: Hashtags as Intermedia Agency Resources before FIFA World Cup 2014 in Brazil
- Chapter Nine: #FuckProp8: How Temporary Virtual Communities around Politics and Sexuality Pop Up, Come Out, Provide Support, and Taper Off
- Chapter Ten: More than Words: Technical Activist Actions in #CISPA
- Art, Craft, and Pop Culture Hashtag Publics
- Chapter Eleven: Realism against #Realness: Wu Tsang, #Realness, and RuPaul’s Drag Race
- Chapter Twelve: Living the #Quilt Life: Talking about Quiltmaking on Tumblr
- Chapter Thirteen: Jokin’ in the First World: Appropriate Incongruity and the #firstworldproblems Controversy
- Chapter Fourteen: #RaiderNation: The Digital and Material Identity and Values of a Superdiverse Fan Community
- Hashtags in Communities, Polities, and Politics
- Chapter Fifteen: Black Twitter: Building Connection through Cultural Conversation
- Chapter Sixteen: #BlackTwitter: Making Waves as a Social Media Subculture
- Chapter Seventeen: The 1x1 Common: The Role of Instagram’s Hashtag in the Development and Maintenance of Feminist Exchange
- Chapter Eighteen: Meta-Hashtag and Tag Co-occurrence: From Organization to Politics in the French Canadian Twittersphere
- Chapter Nineteen: The Twitter Citizen: Problematizing Traditional Media Dominance in an Online Political Discussion
- Chapter Twenty: Hashtagging #HigherEd
- #Contributors
- Index
- Series Index