The Power and Politics of Discursive Networks
Edited By Nathan Rambukkana
Hashtags are deictic, indexical – yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.
Chapter Six: Come Together, Right Now: Retweeting in the Social Model of Protest Mobilization
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Come Together, Right Now: Retweeting in the Social Model of Protest Mobilization
AARON S. VEENSTRA, NARAYANAN IYER, WENJING XIE, BENJAMIN A. LYONS, CHANG SUP PARK, AND YANG FENG
Collective action associated with social movement organizations has often been modeled as a top-down group behavior (Oberschall, 1973). Formal organizations mobilize membership and sympathetic individuals to protest by taking advantage of formal organizational ties and communicating from the organization to the public (Oliver & Marwell, 1992). This model has held true for both physical protest gatherings and other types of activist behavior organized by social movement organizations (Oliver, 1983).
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