The Evolution of an American Youth Culture
As the entertainment industries came to realize that a youth market existed, providers of music and movies began to create products specifically for them. While Big Beat music and exploitation films may have initially been targeted for a marginalized audience, during the following decade and a half, such offerings gradually become mainstream, even as the first generation of American teenagers came of age. As a result the so-called youth culture overtook and consumed the primary American culture, as records and films once considered revolutionary transformed into a nostalgia movement, and much of what had been thought of as radical came to be perceived as conservative in a drastically altered social context.
In this book Douglas Brode offers the first full analysis of how an American youth culture evolved.
Prologue Twixt Twelve and Twenty: The First American Teenagers
← xiv | xv → Prologue
TWIXT TWELVE AND TWENTY
The First American Teenagers
“Yeah, yeah, yeah, I go to swingin’ school.The cats are hip and the chicks are cool.”
—Bobby Rydell, Because They’re Young, 1960
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