The Evolution of an American Youth Culture
As the entertainment industries came to realize that a youth market existed, providers of music and movies began to create products specifically for them. While Big Beat music and exploitation films may have initially been targeted for a marginalized audience, during the following decade and a half, such offerings gradually become mainstream, even as the first generation of American teenagers came of age. As a result the so-called youth culture overtook and consumed the primary American culture, as records and films once considered revolutionary transformed into a nostalgia movement, and much of what had been thought of as radical came to be perceived as conservative in a drastically altered social context.
In this book Douglas Brode offers the first full analysis of how an American youth culture evolved.
Chapter 8. Formulating a Feminine Mystique: The Emergent American Woman on Film
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FORMULATING A FEMININE MYSTIQUE
The Emergent American Woman on Film
“You don’t own me,I’m not just one of your many toys . . .And please, when I go out with youDon’t put me on display, ‘CauseYou don’t own me.”
—John Madara and David White, songwriters/ Leslie Gore, original performer, 1963
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