The Evolution of an American Youth Culture
As the entertainment industries came to realize that a youth market existed, providers of music and movies began to create products specifically for them. While Big Beat music and exploitation films may have initially been targeted for a marginalized audience, during the following decade and a half, such offerings gradually become mainstream, even as the first generation of American teenagers came of age. As a result the so-called youth culture overtook and consumed the primary American culture, as records and films once considered revolutionary transformed into a nostalgia movement, and much of what had been thought of as radical came to be perceived as conservative in a drastically altered social context.
In this book Douglas Brode offers the first full analysis of how an American youth culture evolved.
Chapter 11. Revolution for the Sell of It: The Beat Generation and the Hippie Movement
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REVOLUTION FOR THE SELL OF IT
The Beat Generation and the Hippie Movement
“If you’re going to San FranciscoBe sure to wear some flowers in your hair.For if you’re going to San FranciscoYou’re going to meet some gentle people there.”
—John Phillips, Scott McKenzie; 1967
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