Are we bold enough to recognize our own excellence in our schools and communities? This question drives Intentional Excellence, an audacious attempt at developing a Pedagogy of Excellence in Latina/o schools and communities as a result of observations, insights, and lessons learned from work with schools and communities across the United States. Louie F. Rodríguez argues that while there is no shortage of excellence in some of the schools and communities that struggle the most, there is a pedagogical void, or an Excellence Paradox, that has disallowed excellence from being used as a potential tool to transform the culture of education. This book offers an additive framework for committed stakeholders and outlines six key observations including the contagious nature of excellence, excellence as a responsibility, the political viability of excellence, the additive possibilities of excellence, the role of excellence as a curricular and pedagogical tool, and the role of excellence in working toward equity and social justice in education. Rodríguez discusses a series of case studies that have used Excellence Campaigns to organize, define, and recognize their own excellence. The book also discusses the possibilities of excellence beyond education and proposes a new role in education to make excellence happen: Excellence Engineers. The book concludes with a theory of action that is necessary for excellence to thrive in the twenty-first century. Our children and communities deserve to see themselves as «models of excellence» and this book proposes a pedagogy to help get us there.