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Dimensions of Racism in Advertising

From Slavery to the Twenty-First Century

Edited By Edward Lama Wonkeryor

Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.
Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.
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List of Contributors


Natalie P. Byfield is an assistant professor in the Department of Sociology and Anthropology at St. John’s University. She has taught in the fields of sociology and communications. Her research focuses on the role of language in society and how the powerful and those with less influence use language to shape their world.

George Klay Kieh, Jr., is a professor of Political Science and African Studies at the University of West Georgia. He has served as a dean at Grand Valley State University and at University of West Georgia. His research interests are peace and conflict studies, security studies, democratization, the state, foreign policy, political economy, and international cooperation.

Dana Saewitz is interim department chair and an associate professor of Advertising in the School of Media and Communication at Temple University. She is also co-director of SMC Plus, an online certificate program in Digital Advertising and Strategic Communication.

Edward Lama Wonkeryor is provost and vice president for academic affairs and professor of Media and Communication and African Studies at Cuttington University. He also taught courses in African studies, African American studies, and Mass Communication at Temple University from 2003 to 2013. His research interests are mass communication, race/ and ethnic relations, security studies, African political history, military, globalization, and democratic governance. ← 93 | 94 → ← 94 | 95 →

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