From Slavery to the Twenty-First Century
Edited By Edward Lama Wonkeryor
Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.
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Benjamin, Jr., Ludy T. 2004. “Science for Sale: Psychology’s Earliest Adventures in American Advertising.” In Jerome D. Williams, Wei-Na Lee and Curtis Haugtvedt, Diversity in Advertising: Broadening the Scope of Research Directions. Mahwah, N.J.: Lawrence Erbaum Associates, Publishers: 21.
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