Show Less
Restricted access

Dimensions of Racism in Advertising

From Slavery to the Twenty-First Century

Edward Lama Wonkeryor

Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.
Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.
Show Summary Details
Restricted access



AdAge. 2003. “African Americans: Representations in Advertising.” AdAge—Encyclopedia of Advertising, (September 15). (accessed October 23, 2014).

Alan, John. 2007. “Racism and Terror.” News and Letters, December, 1–2.

Bagdikian, Ben Haig. 1983. Media Monopoly. Boston: Beacon Press.

Baker, Edwin C. 1992. “Advertising and a Democratic Press.” University of Pennsylvania Law Review 140: 2113.

Baker, Robert and Sandra Ball. 1969. Mass Media and Violence: A Staff Report to National Commission on the Causes and Prevention of Violence. Washington, D.C.: USGPO, (January 1).

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.