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Crowdfunding the Future

Media Industries, Ethics, and Digital Society


Edited By Lucy Bennett, Bertha Chin and Bethan Jones

The concept of crowdfunding, where grassroots creative projects are funded by the masses through websites such as Kickstarter and Indiegogo, has been steadily gaining attention over the last few years. Crowdfunding the Future undertakes a dynamic interdisciplinary approach to the examination of the new, and growing, phenomenon of crowdfunding and its encompassment of digital society and media industries. The book offers a wide range of perspectives and empirical research, providing analyses of crowdfunded projects, the interaction between producers and audiences, and the role that websites such as Kickstarter play in discussions around fan agency and exploitation, as well as the ethics of crowdfunding. With a series of chapters covering a global range of disciplines and topics, this volume offers a comprehensive overview on crowdfunding, examining and unraveling the international debates around this increasingly popular practice. The book is suitable for courses covering media studies, fandom, digital media, sociology, film production, anthropology, audience, and cultural studies.
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All three of us have been contributing to crowdfunding campaigns since 2010, supporting friends who are independent filmmakers, who have projects on crowdfunding platforms like Kickstarter and Indiegogo. But it wasn’t until the phenomenal success of the Veronica Mars movie campaign that the world seemed to sit up and take notice of crowdfunding. Amid conversations and discussions conducted with each other and via social media, we wondered if any academic work had been done on the topic. And if not, why not? Thus, our journey into editing this volume began. We couldn’t have done this without the support and encouragement of several notable colleagues. First, immense gratitude and thanks to Steve Jones, for believing in us and giving us the opportunity to embark on this endeavour, for his encouragement, advice and guidance on the first draft of this collection. We would also like to thank the contributors, who worked to an extremely short deadline and were gracious in making the changes we asked them to. We are also indebted to Paul Booth and Will Brooker for their support during the editing of this collection. Thanks must also go to Mary Savigar and Sophie Appel at Peter Lang for their help and advice throughout the process of writing and submitting this manuscript.

Individually, we also have people we would like to thank. Lucy would like to thank her parents for their constant and incredible support; her friends: Iñaki Garcia-Blanco for all his kindness and encouragement through...

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