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Crowdfunding the Future

Media Industries, Ethics, and Digital Society


Edited By Lucy Bennett, Bertha Chin and Bethan Jones

The concept of crowdfunding, where grassroots creative projects are funded by the masses through websites such as Kickstarter and Indiegogo, has been steadily gaining attention over the last few years. Crowdfunding the Future undertakes a dynamic interdisciplinary approach to the examination of the new, and growing, phenomenon of crowdfunding and its encompassment of digital society and media industries. The book offers a wide range of perspectives and empirical research, providing analyses of crowdfunded projects, the interaction between producers and audiences, and the role that websites such as Kickstarter play in discussions around fan agency and exploitation, as well as the ethics of crowdfunding. With a series of chapters covering a global range of disciplines and topics, this volume offers a comprehensive overview on crowdfunding, examining and unraveling the international debates around this increasingly popular practice. The book is suitable for courses covering media studies, fandom, digital media, sociology, film production, anthropology, audience, and cultural studies.
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Tanja Aitamurto, PhD, is the deputy director and a Brown Fellow (postdoctoral) at the Brown Institute for Media Innovation at the School of Engineering at Stanford. She examines how collective intelligence, whether gathered by crowdsourcing, crowdfunding, or co-creation, impacts journalism, governance, and product design, particularly media innovations. Her work has been published in several academic journals, such as the New Media and Society and Digital Journalism.

Tanja is the author of Crowdsourcing for Democracy: New Era in Policy- Making, and she advises and studies Open Government projects in several countries, the projects including topics such as participatory budgeting and crowdsourced legislation. Apart from academic conferences, she has presented her work in meetings at the White House, the World Forum for Democracy at the Council of Europe, the Wikimedia Foundation and the Government and the Parliament of Finland.

Prior to returning to academia, she made a career in journalism in Finland specialising in foreign affairs and reporting in countries like Afghanistan, Angola and Uganda. She has also taught journalism at the University of Zambia, worked at the Namibia Press Agency and covered technology at VentureBeat, a Silicon Valley -based tech blog. More about her work at

Gavia Baker-Whitelaw is a writer. She currently works as a geek culture reporter for the Daily Dot and is the Managing Editor of Big Bang Press, which publishes original fiction by authors from the fan community. She also writes about costume design and film under the...

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